Written answers

Tuesday, 22 April 2008

Department of Community, Rural and Gaeltacht Affairs

Departmental Advertising

9:00 pm

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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Question 284: To ask the Minister for Community, Rural and Gaeltacht Affairs if his Department has carried out an advertising campaign to promote policies or programmes being implemented by his Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and any consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [15287/08]

Photo of Éamon Ó CuívÉamon Ó Cuív (Galway West, Fianna Fail)
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Since its establishment in June 2002, my Department has carried out one advertising campaign aimed at raising awareness among Irish speaking communities of the importance of the Irish language and of ensuring its transmission to future generations. The campaign was conducted by consultants, who were appointed following a procurement process. Phase I of the campaign, entitled "Ár dTeanga Nádúrtha Féin", took place in 2004/2005 at a total cost of €238,367, while Phase II, entitled "An Ghlúin Dheireanach", took place in 2006/2007 at a cost of €421,279. The main focus of the campaign was conveyed by way of advertisements carried in various broadcast media. A more detailed breakdown of the costs is not immediately to hand but if the Deputy requires further information in relation to the matter, I will be glad to have additional enquiries made. For the sake of completeness, I should add that my Department has paid a total contribution of €126,655 since 2006 towards an international tourism marketing campaign promoting the offshore islands of Ireland that was carried out by Fáilte Ireland.

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