Mary Upton (Dublin South Central, Labour)
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Question 48: To ask the Minister for Transport the amount spent in total on the One Small Step campaign; the amount spent per annum on the campaign since its inception; the targets and monitoring systems in place to assess the successful delivery of the objectives of the campaign; and if he will make a statement on the matter. [9623/08]

Noel Dempsey (Meath West, Fianna Fail)
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€402,705.65 was paid by this Department to the Dublin Transportation Office (DTO) in 2007 in respect of the One Small Step campaign. €500,000 is budgeted for the campaign in 2008.

It is a matter, in the first instance, for the DTO, which initiated and is responsible for the running of the campaign, to monitor and ensure its successful delivery. The DTO has commissioned research, the results of which are expected shortly, to gauge changes in public attitudes and behaviours on foot of the campaign.