Written answers
Wednesday, 21 November 2007
Department of An Taoiseach
Departmental Advertising
9:00 pm
Damien English (Meath West, Fine Gael)
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Question 133: To ask the Taoiseach the amount his Department spent on advertising and promotional campaigns in each year since 2002; and the amount that was spent on television, radio, print media and internet media in tabular readable form. [30219/07]
Bertie Ahern (Dublin Central, Fianna Fail)
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The total expenditure by my Department on advertising and promotional campaigns since 2002 is €390,450.65. A breakdown for each year is included in the following table under the headings Print Media, Internet Media (Website) and PR (including television).
The more significant incidences of this type of expenditure are concerned with publication/ advertising of major state ceremonial events, the work of the Commission of Investigation into the Dublin and Monaghan Bombings and ongoing notices in Iris Oifigiúil.
Year | Print Media (incl. Iris Oifigiúil) | Internet Media (Website) | PR (including television) | Total |
€ | € | € | ||
2002 | 78,260.13 | * | 3,714.70 | 81,974.83 |
2003 | 44,437.63 | * | Nil | 44,437.63 |
2004 | 40,662.40 | * | Nil | 40,662.40 |
2005 | 54,892.89 | * | 23,409.68 | 78,302.57 |
2006 | 85,924.37 | * | 1,583.33 | 87,507.70 |
2007 | 57,565.52 | * | Nil | 57,565.52 |
Total: | 390,450.65 | |||
*There are no extra costs, beyond the general cost of maintaining the websites, for advertising/promotional material published on the Department's websites. |
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