Written answers

Wednesday, 21 November 2007

Department of An Taoiseach

Departmental Advertising

9:00 pm

Photo of Damien EnglishDamien English (Meath West, Fine Gael)
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Question 133: To ask the Taoiseach the amount his Department spent on advertising and promotional campaigns in each year since 2002; and the amount that was spent on television, radio, print media and internet media in tabular readable form. [30219/07]

Photo of Bertie AhernBertie Ahern (Dublin Central, Fianna Fail)
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The total expenditure by my Department on advertising and promotional campaigns since 2002 is €390,450.65. A breakdown for each year is included in the following table under the headings Print Media, Internet Media (Website) and PR (including television).

The more significant incidences of this type of expenditure are concerned with publication/ advertising of major state ceremonial events, the work of the Commission of Investigation into the Dublin and Monaghan Bombings and ongoing notices in Iris Oifigiúil.

YearPrint Media (incl. Iris Oifigiúil)Internet Media (Website)PR (including television)Total
200278,260.13*3,714.7081,974.83
200344,437.63*Nil44,437.63
200440,662.40*Nil40,662.40
200554,892.89*23,409.6878,302.57
200685,924.37*1,583.3387,507.70
200757,565.52*Nil57,565.52
Total:390,450.65
*There are no extra costs, beyond the general cost of maintaining the websites, for advertising/promotional material published on the Department's websites.

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