Written answers

Wednesday, 21 November 2007

Department of Education and Science

Departmental Advertising

9:00 pm

Photo of Damien EnglishDamien English (Meath West, Fine Gael)
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Question 293: To ask the Minister for Education and Science the amount her Department spent on advertising and promotional campaigns in each year since 2002; and the amount that was spent on television, radio, print media and internet media in tabular readable form. [30212/07]

Photo of Mary HanafinMary Hanafin (Dún Laoghaire, Fianna Fail)
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The cumulative value of advertising placed by my Department in print media in each of the years since 2002 was as follows:

2007 — to end October €655,000

2006 — €800,000

2005 — €504,000

2004 — €790,000

2003 — €416,000

2002 — €1,007,000

A breakdown of the type of advertising placed is not readily available in my Department. Additionally my Department spent the following sums on media services which principally relate to expenditure on electronic press clipping services and news alerts.

2007 — to end October €54,000

2006 — €44,000

2005 — €64,000

In the timeframe available my Department is unable to provide a breakdown of expenditure on promotional videos or for expenditure figures for media services for years prior to 2005.

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