Damien English (Meath West, Fine Gael)
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Question 268: To ask the Minister for Agriculture, Fisheries and Food the amount her Department spent on advertising and promotional campaigns in each year since 2002; and the amount that was spent on television, radio, print media and internet media in tabular readable form. [30207/07]

Mary Coughlan (Donegal South West, Fianna Fail)
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The details sought by the Deputy in relation to the value of advertising and promotional campaigns carried out by the Department in each year since 2002 is set out as follows:

The vast bulk of the Department's advertising is carried out in the print media. In a typical year, advertising consists mainly of regulatory display advertising and statutory notices placed in the print media. Other media such as television and radio are rarely used. Internet media has not been used to-date. Advertising expenditure in 2001 included as an exceptional measure €962,938 on the Foot and Mouth Disease public awareness campaign which included newspaper, radio and television advertising. The increase in press advertising since 2004 is due largely to increased expenditure on forestry advertising, with forestry coming within the remit of the Department in 2004 and increased expenditure on disease public awareness campaigns such as Foot and Mouth Disease and Avian Influenza. These figures do not include expenditure on fisheries advertising which came within the remit of the Department in October 2007.