Written answers
Wednesday, 21 November 2007
Department of Social and Family Affairs
Departmental Advertising
9:00 pm
Damien English (Meath West, Fine Gael)
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Question 252: To ask the Minister for Social and Family Affairs the amount his Department spent on advertising and promotional campaigns in each year since 2002; and the amount that was spent on television, radio, print media and internet media in tabular readable form. [30218/07]
Martin Cullen (Waterford, Fianna Fail)
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The information requested by the Deputy is outlined in the following table. With regard to Internet Advertising, my Department has its own website www.welfare.ie and any advertising campaigns being conducted by my Department are publicised on that site.
Appendix: Advertising Expenditure 2002-2007 | |||||
Advertising Expenditure | Total | Television | Radio | Other | |
â'¬ | â'¬ | â'¬ | â'¬ | â'¬ | |
2002 | 1,319,000 | 982,000 | 127,000 | 79,000 | 131,000 |
2003 | 287,000 | 259,000 | NIL | 6,000 | 22,000 |
2004 | 475,000 | 191,000 | 57,000 | 196,000 | 31,000 |
2005 | 300,000 | 240,000 | NIL | NIL | 60,000 |
2006 | 997,000 | 460,000 | 195,000 | 128,000 | 214,000 |
2007 to date | 1,402,000 | 747,000 | 185,000 | 249,000 | 221,000 |
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