Niall Collins (Limerick West, Fianna Fail)
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Question 330: To ask the Minister for Enterprise, Trade and Employment if he will implement a request (details supplied) for inclusion in all scheduled advertising and public awareness campaigns by his Department. [23524/07]

Micheál Martin (Cork South Central, Fianna Fail)
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My Department considers the print media more suitable than the broadcast media for its scheduled advertising. In the case of public awareness campaigns undertaken by my Department, its practice is to use a specialist advertising company chosen by public tender which advises the Department on the most appropriate media to be used, based on the main criteria of value for money and effectiveness of geographical coverage.