Written answers

Thursday, 6 July 2006

Department of Agriculture and Food

Departmental Expenditure

6:00 pm

Photo of Michael RingMichael Ring (Mayo, Fine Gael)
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Question 521: To ask the Minister for Agriculture and Food the amount which was spent in her Department for the years 2005 and from January 2006 to date for media purposes or advertising; where the money was spent, that is, national papers, provincial papers, RTÉ radio, local radios and so on; the amounts spent on a yearly basis for each of the previous three years; if money was spent on videos, for promotional, educational or advertising purposes. [27967/06]

Photo of Mary CoughlanMary Coughlan (Donegal South West, Fianna Fail)
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The details sought by the Deputy in relation to the value of advertising placed by the Department each year since 2002 is set out as follows:

Advertising — 2002
Advertising (including display/general advertising and Statutory Notices) 638,440
Promotional videos for disease eradication and beef assurance schemes 3,086
Total 641,526
Advertising — 2003
Advertising (including display/general advertising and Statutory Notices) 442,887
Radio Advertising 1,233
Video on TB & Brucellosis Eradication Schemes, promotional video on the Beef Assurance Scheme and production of educational video on agriculture 186,892
Total 631,012
Advertising — 2004
Advertising (including display/general advertising and Statutory Notices) 648,543
Video on TB & Brucellosis Eradication Schemes, promotional video on the Beef Assurance Scheme 122,811
Total 771,354
Advertising — 2005
Advertising (including display/general advertising and Statutory Notices) 913,167
Radio Advertising 1,659
Video on TB & Brucellosis Eradication Schemes, promotional video on the Beef Assurance Scheme 99,118
Total 1,013,944
Advertising — 2006 to Date
Advertising (including display/general advertising and Statutory Notices) 646,927
Radio Advertising 1,626
Video on TB & Brucellosis Eradication Schemes, promotional video on the Beef Assurance Scheme 13,568
Total 662,121

In a typical year, the Department's advertising consists mainly of regulatory display advertising and statutory notices. The increase in press advertising in 2004 and 2005 is due largely to increased expenditure on forestry advertising, responsibility for which came within the remit of my Department in 2004.

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