Written answers
Thursday, 6 July 2006
Department of Agriculture and Food
Departmental Expenditure
6:00 pm
Michael Ring (Mayo, Fine Gael)
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Question 521: To ask the Minister for Agriculture and Food the amount which was spent in her Department for the years 2005 and from January 2006 to date for media purposes or advertising; where the money was spent, that is, national papers, provincial papers, RTÉ radio, local radios and so on; the amounts spent on a yearly basis for each of the previous three years; if money was spent on videos, for promotional, educational or advertising purposes. [27967/06]
Mary Coughlan (Donegal South West, Fianna Fail)
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The details sought by the Deputy in relation to the value of advertising placed by the Department each year since 2002 is set out as follows:
Advertising — 2002 | |
€ | |
Advertising (including display/general advertising and Statutory Notices) | 638,440 |
Promotional videos for disease eradication and beef assurance schemes | 3,086 |
Total | 641,526 |
Advertising — 2003 | |
€ | |
Advertising (including display/general advertising and Statutory Notices) | 442,887 |
Radio Advertising | 1,233 |
Video on TB & Brucellosis Eradication Schemes, promotional video on the Beef Assurance Scheme and production of educational video on agriculture | 186,892 |
Total | 631,012 |
Advertising — 2004 | |
€ | |
Advertising (including display/general advertising and Statutory Notices) | 648,543 |
Video on TB & Brucellosis Eradication Schemes, promotional video on the Beef Assurance Scheme | 122,811 |
Total | 771,354 |
Advertising — 2005 | |
€ | |
Advertising (including display/general advertising and Statutory Notices) | 913,167 |
Radio Advertising | 1,659 |
Video on TB & Brucellosis Eradication Schemes, promotional video on the Beef Assurance Scheme | 99,118 |
Total | 1,013,944 |
Advertising — 2006 to Date | |
€ | |
Advertising (including display/general advertising and Statutory Notices) | 646,927 |
Radio Advertising | 1,626 |
Video on TB & Brucellosis Eradication Schemes, promotional video on the Beef Assurance Scheme | 13,568 |
Total | 662,121 |
In a typical year, the Department's advertising consists mainly of regulatory display advertising and statutory notices. The increase in press advertising in 2004 and 2005 is due largely to increased expenditure on forestry advertising, responsibility for which came within the remit of my Department in 2004.
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