Liz McManus (Wicklow, Labour)
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Question 203: To ask the Tánaiste and Minister for Health and Children her views on reports from the European Commission that believe that sponsorship of sporting contests by drinks companies should be banned as it encourages youth drinking; the steps she intends to take in this regard; and if she will make a statement on the matter. [28009/06]

Seán Power (Kildare South, Fianna Fail)
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A number of the recommendations contained in the Interim Report of the Strategic Task Force on Alcohol concern a reduction in the exposure of children and adolescents to alcohol advertising, marketing and sponsorship. In response to these, my Department entered into negotiations with the broadcasting, media and drinks industries while at the same time pursuing the development of legislation to restrict alcohol advertising, sponsorship and sales promotions/marketing practices. It was agreed that the industry would respond on an incremental basis. This has resulted in the establishment of Central Copy Clearance Ireland which addresses the issue of the content of advertisements, the development of a Voluntary Code of Practice on Advertising which addresses the issue of placement and the establishment of the Alcohol Marketing and Communications Monitoring Body to oversee the implementation of the Voluntary Code. As the Tánaiste has previously indicated, she will await the Annual Report of the Monitoring Body before deciding on future actions in relation to legislation on this issue. Negotiations with the industry stakeholders are ongoing and will include the issue of sponsorship.

The Health Promotion Policy Unit of my Department has also engaged directly with the national sporting organisations. The GAA has, in association with the Unit appointed a dedicated project officer to address the issue of alcohol and drug use. The officer will be responsible for carrying out a number of initiatives including the development of a Code of Conduct for local clubs and a review of drug and alcohol issues arising at club level.

The Health Promotion Policy Unit and the Health Service Executive are now entering into discussions with the Football Association of Ireland regarding alcohol related issues.