Róisín Shortall (Dublin North West, Labour)
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Question 95: To ask the Minister for Communications, Marine and Natural Resources the penalties that apply for breaches of the advertising code in respect of children; the number of such penalties issued since the inception of the BCI's children's advertising code in 2005 and against whom; the amount of funding allocated to BCI in the 2005 estimates; the subhead in the estimates covering BCI funding; the amount of funding allocated to monitoring children's advertising; the number or equivalent number of whole time personnel devoted to monitoring children's advertising standards; and if he will make a statement on the matter. [26145/05]

Noel Dempsey (Meath, Fianna Fail)
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A sum of €6.5 million is contained in subhead I.3 of the 2005 Estimates for the current and capital funding of the Broadcasting Commission of Ireland, BCI. Section 19(1)(c) of the Broadcasting Act 2001 required the BCI to prepare a children's advertising code, which was introduced by the BCI on 1 January 2005. The implementation, monitoring and managing of the code is a matter for the BCI and I have no role in the matter.