Pat Breen (Clare, Fine Gael)
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Question 96: To ask the Minister for Agriculture and Food the plans she has to develop the marketing potential of Bord Bia; and if she will make a statement on the matter. [17314/05]

Mary Coughlan (Donegal South West, Fianna Fail)
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As I stated in my recent reply of 4 May, Bord Bia has undertaken an independent strategic review of its future direction and I anticipate that a report will be submitted to me shortly. Bord Bia is widely acknowledged as an effective market development and promotion agency for the Irish food industry. It is close to the market as initiatives such as Marketplace Ireland 2004 demonstrate. I believe the review is timely in view of the rapid pace of change in consumer requirements, the highly competitive international trading environment and retail consolidation. It will facilitate Bord Bia in continuing to deliver effective and innovative marketing and promotion services for Irish food and horticulture produce.