Written answers

Tuesday, 22 February 2005

Department of Health and Children

Departmental Advertising

8:00 pm

Photo of David StantonDavid Stanton (Cork East, Fine Gael)
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Question 82: To ask the Tánaiste and Minister for Health and Children further to Parliamentary Question No. 89 of 10 February 2005, the amount spent on the national public awareness campaign aimed at persons in the 18 to 35 age group which, since 2000 to date, has been developed to increase awareness of safe sex and sexually transmitted infection; if research has been carried out on the effectiveness of that campaign; if she intends to commission such research; and if she will make a statement on the matter. [5646/05]

Photo of Seán PowerSeán Power (Kildare South, Fianna Fail)
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The amount spent on the sexual health campaign referred to by the Deputy is as follows:

Year Total Funding
â'¬
2000 106,000
2001 112,000
2002 164,000
2003 193,000
2004 165,000

An evaluation of the programme was undertaken in 2000 which informed the development of the most recent campaign. In addition, throughout the development phase, individual campaign messages are focus group tested with the target populations. Plans for an evaluation of the current approach are under way and it is expected that this evaluation will take place in May 2005.

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