Liam Twomey (Wexford, Fine Gael)
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Question 26: To ask the Tánaiste and Minister for Health and Children the amount spent by the HSE on developing its logo; and the cost incurred by all areas under the control of the HSE for stationery and other changes demanded to implement its new logo policy. [4283/05]

Mary Harney (Dublin Mid West, Progressive Democrats)
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The Health Act 2004 provided for the Health Service Executive which was established on 1 January 2005. Under the Act, the executive is required to manage and deliver, or arrange to be delivered on its behalf, health and personal social services.

The Health Service Executive has informed me that the initial cost of developing the HSE logo was €3,146.00, including VAT. Subsequent costs were incurred and include the redesign of the general medical card, which cost €1,511.97. As the corporate identity is being rolled out nationally, a corporate identity manual and CD-Rom was developed with guidelines for use of the logo to assist area managers in directing printers and designers at a cost of €12,410.01. This included production of 1,500 CD-Roms and manuals.

A number of additional costs, such as those for Irish translation and further work with printers, have been incurred but final figures are not yet available. Since the establishment of the Health Service Executive in January 2005, former health boards areas have been required to begin to roll out the new HSE corporate identity. Stocks of stationery in the former ERHA and health board areas were allowed to run down last year, so the cost involved with new stationery is comparable to the regular replacement cost of old stock.

There will be a marginal increase in cost for the new logo over logos used in the former health board and health authority areas. These costs relate to the colour scheme. Apart from stationery and some other important signage, the corporate identity is only being changed where replacement is required. The total costs for implementing the new logo are, therefore, not currently available.