Written answers
Tuesday, 10 February 2004
Department of Finance
Departmental Expenditure
10:00 pm
Michael Ring (Mayo, Fine Gael)
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Question 219: To ask the Minister for Finance the amount which was spent in his Department from January 2002 to December 2003 for media purposes and advertising; the areas in which the money was spent, that is, national papers, provincial papers, RTE radio, local radios and so on; the amounts spent on a year to year basis; and the amount of money which was spent on videos, whether for promotional, educational or advertising purposes. [4061/04]
Charlie McCreevy (Kildare North, Fianna Fail)
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The amounts set out below were spent on media advertising by my Department for the years 2002 and 2003. The breakdown between categories has been estimated in some cases.
| 2002 | 2003 | |
| € | € | |
| National press | 55,125 | 55,924.22 |
| Local press | 5,603 | 6,886.79 |
| National radio | 7,626 | nil |
| Local radio | 1,907 | nil |
| Training video | 219.14 | nil |
| Other* | 46,927 | 28,471.18 |
| *This category includes Aertel pages, phone book advertisements and related production and design costs and, for 2003, promotional material in relation to the e-tenders website. |
In addition, the Euro Changeover Board of Ireland, ECBI, which came under the remit of my Department, had spending in 2002 for media advertising. The following is the breakdown available.
| Item | € |
| Television | 223,515 |
| Radio | 161,756 |
| Press | 808,509 |
| Outdoor, etc. | 46,960 |
Furthermore, in 2002 a total of €307,519 was also paid in this area by the Department and the ECBI which is not possible to breakdown in the manner requested by the Deputy. The vast bulk of it related to advertising agency fees, production costs and public relations services in relation to the ECBI.
It should be noted that the figures in this reply do not include spending by the NDP-CSF unit.
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