Written answers

Tuesday, 10 February 2004

Department of Enterprise, Trade and Employment

Departmental Expenditure

10:00 pm

Photo of Michael RingMichael Ring (Mayo, Fine Gael)
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Question 195: To ask the Tánaiste and Minister for Enterprise, Trade and Employment the amount which was spent in her Department from January 2002 to December 2003 for media purposes and advertising; the areas in which the money was spent, that is, national papers, provincial papers, RTE radio, local radios and so on; the amounts spent on a year to year basis; and the amount of money which was spent on videos, whether for promotional, educational or advertising purposes. [4058/04]

Photo of Mary HarneyMary Harney (Dublin Mid West, Progressive Democrats)
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My Department spent a total of €185,692 on media advertising for 2002, of which €141,340 was spent on advertising in the national papers and €6,535 was spent on advertising in provincial papers. The remainder of €37,817 was spent on such areas as statutory advertising, the Department's entry in the Eircom phone book as well as photography and exhibition materials. In addition, a further €11,859 was spent on advertising the increase in the national minimum wage on RTE radio and €9,216 was spent on local radio. No expenditure was incurred on videos.

In addition to the foregoing, the offices of my Department — the Companies Registration Office, the Office of the Director of Corporate Enforcement, the Labour Court and the Competition Authority — and the Motor Insurance Advisory Board spent a combined total of €392,769 on media advertising during 2002 of which €382,102 was spent on national papers, and €10,667 on provincial papers. In addition to the above, the Competition Authority incurred expenditure of €35,788 on both national and international advertising.

The Office of the Director of Consumer Affairs incurred expenditure of €691,627 on advertising during 2002. This figure incorporates spending on advertising in the national and provincial papers, RTE radio, local radio and television advertising.

My Department spent a total of €287,239 on media advertising for 2003 of which €248,605 was spent on advertising in the national papers and €605 was spent on advertising in provincial papers. The remainder of €38,029 was spent on such areas as statutory advertising, the Department's entry in the Eircom phone book as well as photography and exhibition materials. No expenditure was incurred on videos.

In addition to the foregoing, the offices of my Department — the Companies Registration Office, the Office of the Director of Corporate Enforcement, and the Patents Office — spent a combined total of €573,905 on media advertising and €164,547 on radio advertising. The Competition Authority also incurred expenditure of €49,151 on both national and international advertising. The Office of the Director of Consumer Affairs incurred expenditure of € 636,127 on advertising during 2003. This figure incorporates spending on advertising in the national and provincial papers, RTE radio, local radio and television advertising.

Photo of Michael RingMichael Ring (Mayo, Fine Gael)
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Question 196: To ask the Minister for Defence the amount which was spent in his Department from January 2002 to December 2003 for media purposes and advertising; the areas in which the money was spent, that is, national papers, provincial papers, RTE radio, local radios and so on; the amounts spent on a year to year basis; and the amount of money which was spent on videos, whether for promotional, educational or advertising purposes. [4059/04]

Michael Smith (Tipperary North, Fianna Fail)
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Expenditure by my Department, including the Defence Forces, in 2002 and 2003 on advertising amounted to €1,438,722 and €799,545 respectively, as follows:

Department Defence Forces
2002 2003 2002 2003
National press 62,527 52,640 314,851 112,190
Local press 38,746 36,900 46,136 7,444
National radio nil nil 132,753 20,691
Local radio nil nil 44,831 nil
Television nil nil 209,554 31,003
Videos/DVD nil 56,170 nil 70,831
Other (including production costs) 4,229 nil 585,095 411,676

The videos-DVDs were for educational purposes in the Department and for promotional purposes in the Defence Forces.

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