Andrew Doyle (Wicklow, Fine Gael) | Oireachtas source

I thank the Senator for raising this issue. I know from his background that this is an area in which he not only has a keen interest but on which he is very knowledgeable. He is correct that Making a World of a Difference, the Bord Bia strategy for the period 2016 to 2018, includes among its targets maximising the range and volume of products on retail shelves that carry the Bord Bia quality mark. This is particularly important for the horticulture sector in which the Bord Bia quality assurance scheme provides producers with an opportunity to showcase the quality and traceability of their horticultural products. It also gives retailers an independently accredited quality assurance standard.

That is a brief overview. If the Senator requires further clarification, I will be happy to try and answer.