Victor Boyhan (Independent) | Oireachtas source

I welcome the Minister of State at the Department of Agriculture, Food and the Marine, Deputy Andrew Doyle. My focus is on getting an update. We know from A Programme for a Partnership Government that there are clear objectives to take on board the Bord Bia strategy for the period 2016 to 2018, Making a World of a Difference. I salute Bord Bia for its marketing and also its commitment to the horticulture and food sector. The Making a World of a Difference campaign clearly sets out its strategy for the period 2016 to 2018. The Government has accepted it in its entirety and made provision for it in the programme for government.

I ask the Minister of State to update us on progress in maximising the range and volume of products on retail shelves that carry the Bord Bia quality mark, in line with one of the key objectives of the policy. There are many key objectives in Making a World of a Difference, of which this is one. Perhaps the Minister might come into the House at some point in the future to talk specifically about the strategy and how it is being progressed. It is very positive and I do not doubt the Minister's commitment to it, but it would be interesting to hear how it is being progressed, particularly in the context of the agrifood enterprise, the Origin Green label, and generally in maximising the range of horticultural and agricultural produce.