We will never compete at the lower end of the market and, therefore, the industry should do all it can to set high standards to our competitive advantage. By providing a stronger role for tourism industry representative bodies, their hand will be strengthened in dealing with this and other problems facing the industry. I offer my support for the proposals contained in this report and the work done by the Minister and his Department. I can point to my own county to prove how the industry has developed there over the years with the building of the new, massive Heritage Hotel in Portlaoise and the Heritage Golf and Country Club in Killinard.