I agree with those Senators who mentioned the importance of education on some of the newer waste infrastructure, particularly the thermal treatment projects. This is a key concern for the Race against Waste communications campaign which is being implemented in parallel with the advertising campaign. Senator Bannon mentioned the rat. I met someone recently who said that the rat cannot be seen before 9 p.m. Another person, who works with children, said that was a foolish decision, that it would be more effective and likely to succeed with younger people than with 50 year olds who are set in their ways. It is hard to knock us into shape. The advertisement may be somewhat shocking, and it is intended to be so, but I am sure that not all young viewers are in bed by 9 p.m. and it may have more effect on them.