However, when we turned the corner in that supermarket and came to the dairy cabinet – and it was a big supermarket and there was a long stretch of products – all the fresh milk was Irish, but practically every other product was European. There were some Irish-made products but they had been produced under licence by Irish suppliers. Here were all of these European names on these added value products. The products were not Irish, or if they were, they were Irish produced but under a different brand. In terms of Irish products pure and simple, there was virtually nothing in that added value area.