This was brought home to me about three months ago when I received a telephone call from Polish television informing me that it was examining the opportunities and threats arising from Poland joining the European Union. They sent a television crew over and asked if I would take them around an Irish supermarket. I went around with that television crew and we looked at what was on our shelves. They were very impressed to find that the only beef we sold was Irish beef, the only lamb was Irish lamb, and the only pork was Irish pork. They asked why this was so. These are businesses that are big in Poland and they felt threatened. I said that the Irish people were not willing to buy other products, that they have confidence in Irish beef, pork and lamb.