We invested heavily in visitor facilities. We made sightseeing for the general visitor much more meaningful with such things as interpretative centres. The centres get a lot of criticism on occasion but they have made it much more interesting for visitors to come and see the countryside. We developed a very impressive range of facilities for the more specialised market to encourage activity holidays; not just sport but other types of activity holidays. We improved the range of ways in which people could find amusement after dark.