The other major element we got right on the last occasion was the product. We faced up to the fact that compared to other destinations Ireland was quite a boring place to visit in the 1970s and 1980s. There was very little for visitors to do, not only in the evening, but also in daytime and at night. We revitalised the product, which involved a vast amount of work in which we were helped by Europe in the form of the Structural Funds, which we used quite cleverly.