Fundamental changes have occurred in the nature of the tourism industry both globally and in Ireland over the past decade and more. In the context of these changes there has been a growing realisation by the Irish tourism industry that there are other issues which are more important for the industry's future than just visitor numbers. Yield, regional and seasonal distribution and access are key issues on one side of the equation. On the other side of the equation, we have the quality, range and competitiveness of the facilities and products that the tourism industry here offers to its ever more discerning customers.