Seanad debates

Wednesday, 13 November 2002

Tourism Industry: Statements (Resumed).

 

As has been pointed out, our share of the continental market is relatively low, which is something we must address. The German market represents a particularly good litmus test as our share of it has been falling, which is a worrying trend. I have encouraged Tourism Ireland to develop a new marketing strategy for Germany for 2003 and I hope that when I unveil it we will see changes to ensure we diversify where necessary in terms of attacking that market. Germany is a litmus test because if business is good there, Europe very often follows suit.

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