Seanad debates

Wednesday, 13 November 2002

Tourism Industry: Statements (Resumed).

 

As is generally acknowledged, after a decade of continuous growth the last two years have been very challenging for the tourism industry. There is a high and understandable level of uncertainty in the sector, but we have seen clear evidence of its resilience not least in terms of the innovative methods used in recent months to target the domestic and British markets. Those markets seemed to provide the best prospects for generating additional business and, by all accounts, targeting them has been the right move. I am pleased to have been able over the summer to free up additional funds for extra front-line marketing activities and I have been happy to lend my support to Tourism Ireland in its recent promotional campaigns in the United States and Britain for next season. I have already outlined the broad policy objectives that will guide my work over the coming months and I assure the House that I will continue to do my utmost to support and develop the industry during my period in office.

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