Dáil debates

Thursday, 3 April 2025

Saincheisteanna Tráthúla - Topical Issue Debate

Tourism Industry

8:10 am

Photo of Emer HigginsEmer Higgins (Dublin Mid West, Fine Gael) | Oireachtas source

I thank Deputy Lawlor for raising this important matter. My very first job after I graduated was working for Fáilte Ireland so I have been following these statistics with great interest. I am taking this matter on behalf of the relevant Minister.

The latest CSO figures for overseas visitor numbers were published last Friday, as Deputy Lawlor said. These figures were specifically for February 2025 and showed that 304,300 foreign visitors completed a trip to Ireland in that month, and these visitors spent €196 million in Ireland, excluding their fares for getting here and leaving. The visitor numbers and the associated revenue represent an approximate 30% reduction compared to February of the previous year.

In relation to how the data provides an insight into the outlook for Irish tourism this year, it is important to recognise that the figures published to date for 2025 only cover January and February. In recent years, these two months typically have accounted for less than 10% of the total annual overseas visitor spend. Furthermore, I understand that sentiment from the tourism sector itself is far more positive, with research showing that 39% of businesses anticipate an increase in visitor levels this year, while 47% expect growth in overseas visitors.

Earlier this week, officials from the tourism division met with the CSO and the tourism agencies to discuss these overseas visitor figures. I understand a meeting with tourism industry representatives, the tourism agencies and the CSO will take place tomorrow to consider other sources of data that could assist in gathering a more complete picture of the recent overseas tourism performance. This will assist the tourism agencies to put in place targeted activity for the rest of the year to ensure we achieve our long-term growth targets. In this regard, it is worth remembering we are coming off the back of a strong year for tourism in Ireland, when overseas visitors spent more than €6 billion, representing an increase of 11% compared to 2023.

I am, however, well aware of the challenges that lie ahead for Irish tourism. With macro-economic uncertainty in the world now, there is a risk that consumers will become more cautious, including when it comes to travel. On the positive side, there are also many opportunities to take advantage of our wonderful tourism offering. As Deputy Lawlor is aware, the Dublin Airport cap is on hold for the summer months, and it is encouraging to note that we will have 110% of the air seat capacity we had last summer from key source markets such as the United States and Canada. Tourism Ireland will be supporting partners operating new routes, such as Indianapolis and Nashville, with demand generation and partnership activities.

In the longer term, the review of the Dublin Airport cap is an important commitment in the programme for Government alongside our support for regional airports. We can ensure the air capacity is there to enable real tourism revenue growth in the years ahead. We can also look forward to major sporting events that will bring significant tourism benefits to our shores. The hosting of The Open at Royal Portrush in July will ensure golf enthusiasts travel to other areas of the island to experience at first hand our exceptional golf courses. We will also be playing host to significant US visitors on foot of the American college football game in August and the NFL game later in the autumn. We know ongoing Ireland's selling points to visitors are our scenery, culture, history and craic. Tourism Ireland will be launching a new campaign in June, focused on helping people get around the regions and explore the island.

Earlier this week, the Meitheal event was held in Killarney. This is a flagship tourism trade event. The Tourism Policy Framework 2025-2030 was published by the previous Government last November. I understand my colleague, Deputy Peter Burke, to whom ministerial responsibility for tourism is transferring, has asked officials to consider how commitments in the new programme for Government align with the policy framework, and to prioritise the finalisation of a new tourism policy which reflects the programme for Government and other commitments. Once this work is complete we will have more insights into this.

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