George Lawlor (Wexford, Labour) | Oireachtas source

In light of the recent statistics released by the Central Statistics Office, which indicate a very concerning 30% decrease in foreign visitors to Ireland year on year, it is clear the Government simply must acknowledge the gravity of this situation and must commit to addressing the underlying causes and implications of this decline. A total of 304,000 foreign visitors completed a trip to Ireland in February. This was down from 433,000 in the same month last year. As we know, tourism is one of the largest indigenous industries and the biggest employer in Ireland with 257,000 people working in the sector. Ireland took in €6.2 billion from overseas tourists in 2024 despite a 3% reduction in bed nights. It has been said by observers in the industry that last month's decline represented an acceleration of the downward trend in foreign visitor numbers that saw first indications last September.

The tourism sector is one of the cornerstones of our economy, particularly in a county like my own of Wexford, contributing significantly to job creation, community development and cultural exchange. A reduction in foreign visitors not only impacts businesses reliant on tourism but also affects local economies, indigenous jobs and the vibrancy of our communities. As such, the Government simply has to recognise the need for a strategic and multifaceted response to challenges faced by the industry and everyone involved. We must conduct a thorough analysis of the factors contributing to the decline. Is it the geopolitical situation? Is it the cost of visiting Ireland? Why is it happening and why is there such a big reduction? Understanding these dynamics will enable us to formulate effective strategies to attract visitors back to our shores.

In response to these findings we must actively work to enhance our marketing efforts to promote Ireland as a premier travel destination. This includes a renewed focus on digital marketing campaigns targeting key international markets, as well as collaborations with airlines and travel agencies to incentivise travel to Ireland. We must also emphasise our unique cultural heritage, our natural beauty and our hospitality to entice potential visitors.

The Government must commit to investing in infrastructure and services that enhance the visitor experience. This includes upgrading our transport links, looking at regional airports such as Waterford, improving accommodation options and ensuring our attractions are accessible and appealing. A positive visitor experience is crucial for encouraging repeat visits and fostering positive word of mouth recommendations. Additionally, there should be engagement with stakeholders in the tourism sector to gather insights and recommendations on how to better support businesses in coping with the downturn. This may involve exploring financial aid programmes, grants and training initiatives aimed at helping businesses to adapt to the changing landscape of tourism. There must also be collaboration with our international partners to promote safe travel practices and restore confidence in international travel. By fostering a co-operative approach with other countries we can ensure Ireland remains an attractive and safe destination for travellers.

A 30% decrease in foreign visitors is a significant concern. We must remain steadfast in our commitment to revitalising the tourism sector. Through comprehensive analysis, strategic marketing, infrastructure investment and stakeholder collaboration we must all put our shoulders to the wheel to restore Ireland's position as a leading travel destination and support the recovery of our economy. Will the Government commit to supporting all these urgent requirements in an effort to reverse the radical downturn we have seen in the number of foreign visitors coming to our shores?

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