Louise O'Reilly (Dublin Fingal, Sinn Fein) | Oireachtas source

The Taoiseach said a single Government visual identity will provide greater clarity for citizens on the offering of services - or the complete lack thereof in some instances - and that he believes it will help in terms of Government communications. I do not disagree with that. The Taoiseach said all Departments have been supplied with logos, templates and guidelines necessary to apply the identity and this application is well under way in all of them. That is a useful clarification. Does the Taoiseach have the details to hand of exactly who put the design together? How much has the rebranding or redesign across government cost to date? What are the projected costs for the future? To echo the question asked previously, has a cost-benefit analysis or any kind of value-for-money analysis been conducted to ensure this will be cost-effective?

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