Joan Burton (Dublin West, Labour) | Oireachtas source

I thank the Taoiseach for the reply, which indicates that the strategic communications unit lives on, perhaps in a ghost-like form similar to a hologram that can be seen at the back of the image.

Given what the Taoiseach stated, will all individual Department identities ultimately be dropped and subsumed into the Government of Ireland identity? I believe many citizens would not like that because they are familiar with different elements of Government services. For example, some Government services are well received but others are not. As the Taoiseach knows, the Government is mired in difficulties in the areas of justice, housing and health. Is there some discretion in that regard?

What is the spend to date on the development of the identity and what is the projected end-of-year spend? What agency - I presume it is some ad agencies or a single agency - is overseeing the implementation? Are departmental logos being phased out? Is that the Taoiseach's ultimate projection? The spirit of the strategic communications unit is still there. Has any cost-benefit analysis been done on what outcomes this is producing in terms of better services for citizens?

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