Pat Breen (Clare, Fine Gael) | Oireachtas source

The European Union carried out a fitness check of the Consumer Protection Act to ensure it complied with EU consumer protection law and concluded that the approach we had taken was very effective, particularly in providing protection from unfair and misleading commercial practices. The Competition and Consumer Protection Commission which enforces the Act has only received three calls since 2016 from consumers about the activities of online influencers. It, of course, provided those callers with the relevant consumer protection advice. There have been no prosecutions or enforcement actions to date for breach of the provisions by online influencers. The law is in place and adequately served by the Competition and Consumer Protection Commission. It is kept under review all of the time, particularly as a result of the fitness check carried out by the European Commission. It did not recommend any addition to the unfair commercial practices directive to cover the relevant activities of online influencers.

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