Billy Kelleher (Cork North Central, Fianna Fail) | Oireachtas source

This was brought about because of a complaint which was upheld by the Advertising Standards Authority of Ireland. The complainant said the blogger had photoshopped and filtered her face while advertising a Rimmel foundation. I am not quite sure whether the Minister of State uses Rimmel foundation. I do not. The important point, however, is that people who are key influencers of purchasing habits are able to circumvent laws and advertise in a false and misleading way which undermines the integrity of the system. Is the Minister of State satisfied that we have enough powers in the area of consumer protection to ensure online bloggers and influencers are obligated by statute to comply with the standards we expect from retail stores on the high street or in any other form of advertising to consumers across the economy?

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