Robert Troy (Longford-Westmeath, Fianna Fail) | Oireachtas source

As the Minister said, this question is somewhat similar to a previous question about the early sexualisation of children. I welcome the work that has been done in this regard. The Minister has said she feels that the new Broadcasting Authority of Ireland rules that will govern the advertising of food and drink to children represent an important step in the process of combatting the alarming rise in childhood obesity. We will have to wait until July 2013 to see exactly what sort of impact the new rules will have. Given that a large percentage of television advertising viewed by children is broadcast on non-Irish channels, do we have an opportunity to do something at European level? I understand that 70% of television watched by Irish children is on non-Irish channels that will not be governed by the new rules.

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