Frances Fitzgerald (Dublin Mid West, Fine Gael) | Oireachtas source

I have given the details of the number of retailers that have signed up to the guidelines. That information can be considered as part of the reply to this question. In August 2011, the Broadcasting Authority of Ireland issued a consultation document on a children's commercial communications code and launched a related public consultation process on how food and drink should be commercially promoted to children in broadcast media. As part of my Department’s commitment to supporting participation by children in decision-making, my Department has facilitated a submission by Dáil na n-Óg, the national Parliament for young people between the ages of 12 and 18, to the Broadcasting Authority of Ireland in relation to the consultation document on the children's commercial communications code. The outcome of the public consultation process that was undertaken with regard to the rules to be applied to the advertising of high fat, salt and sugar food and drink to children was announced on 12 October last. The rules will come into effect on 1 July 2013 and will apply to all radio and television broadcasters regulated in the Republic of Ireland.

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