Brendan Smith (Cavan-Monaghan, Fianna Fail)

I thank the Deputy for his apt question. I believe this sector can contribute enormously to an economic recovery based on export-led growth. The increase in food exports this year was heartening. At all the agrifood fora I recently attended, I noted how positive the various agencies and companies were to the programme.

At the first meeting of the high-level implementation group, the chief executive of Bord Bia was able to report on the work his agency had already undertaken in establishing a "Brand Ireland". If we think about the success of Kerry Gold in the dairy market, the same brand success is needed for the whole food sector. Not only do we want to get the message out that Ireland produces high quality, safe and nutritional food, but that it is also done in a sustainable manner.

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