Johnny Brady (Meath West, Fianna Fail)

I thank the Minister for his comprehensive report. I particularly welcome the recommendation from the 2020 committee to create an umbrella brand of Irish food and drink. The report sets out several key steps to progress the development of a Brand Ireland which will deliver a coherent, unified message to all sectors of the agrifood industry. Is the Minister convinced the agrifood sector will deliver real returns and be at the forefront of the country's economic recovery?

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