Peter Cleere (Carlow-Kilkenny, Fianna Fail)
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So viability is the primary reason the witnesses are hearing on the ground.

I was really interested in the comments on a marketing and promotional aspect around tillage and grain. If you go into a shop and buy a rasher or sausage, it is guaranteed 100% Irish and you know you are buying an Irish product. What are the plans to the get the Irish stamp on our grain?