Ms Alex Cooney:

They are designed for engagement entirely, as are AI chatbots. The idea is to keep you on and keep you consuming but it is very insidious. What we would say is there is not a safe or safer alternative for children. You need to just not use the system of tracking and profiling children and looking at their behavioural signals, and then determining what is going to engage them based on that.

It should be entirely based on explicitly stated interests and opt-in. The model is entirely inappropriate for children. We are just rolling this stuff out without the checks and balances. We are considering innovation. We are considering privacy to some degree but are not considering safety, so the model is just wrong.