Mr. Ciaran Roche:

Adding to that, there have been 171 fatalities within the sector in the past ten years, with 40% of those relating vehicles. It is a big focus for us. We work very closely with the farm safety partnership. We believe collaboration is important and we do this with all the initiatives we happen to be involved with.

Behaviour change is key to making a real difference in this area. When we put our national plan in place every year, we go to all the agricultural colleges and run a campaign, "Champions for Safety", asking those students to be champions for safety going forward. We have a national mart farm safety and remembrance week, which remembers all those people who have lost their lives and makes people aware of the key risks. It is an opportunity to focus on older farmers because we know that is an area they go to.

We also focus on signage. We have produced farm safety signage where the first key message it states is that the farm is not a playground. Too many children are fatally injured on Irish farms. To date, we have produced more than 100,000 of those farm signs, which are disseminated by our local offices.

With any media campaigns or competitions we are involved in, we integrate safety into everything we do with all our safety guidance.