Mr. Mark Scanlon:

We created the business case over the past few years. When we started the service, it was wholly voluntary. We required the clubs to do all of the production levels. We have slowly generated some revenue that allowed us to set up a centralised production service and that has been a big help to the clubs, but there are still a lot of voluntary camera operators and commentators. If we can generate more revenue as the service continues to grow, I hope that we can stop some of the piracy levels out there. A large amount of the licence fee goes into the Sound and Vision fund. If the new media fund is created and there are opportunities for services such as LOITV to tap into that fund to get more revenue, it would allow us to create employment for more camera operators, commentators and digital media assistants. This would help us grow the industry. We would love to be able to give young people the opportunity to get a start in the business. Given the volume of games we cover at over 550 per season, there is a great opportunity for people to get their start in the industry, build their way up and get to the level the Senator achieved.