Mr. Mark Scanlon:

From our perspective, about 60% of the revenue covers the costs and around 40% is left over to distribute across clubs. For the revenue distributed across clubs, there is a set formula based on equalising it across the divisions so that all of the clubs receive the same amount. To encourage clubs to help promote and market, the clubs that have more fans signing up for the service will receive approximately 10% of the remaining split on a pro rata basis, depending on how many subscribers pick that club as their favourite when they sign up.