Mr. Noel Quinn:

As costs rise, we will retain pricing for a number of years. There is only a certain point to which one can absorb that, though, which is a challenge for us to consider in the post season. Between the Liam McCarthy Cup, Sam Maguire Cup and lower-tier hurling, there are 200 intercounty games played within a 12-to-16-week period. We are at the max because of that playing calendar. We do not want to become a broadcast-everywhere sport so we are comfortable with the balance at the moment. We want participation - we want bums on seats and people to buy tickets. It is about physical events first. We are balancing that. The view is not to broadcast everything, to be clear, but to provide enough options to promote the game and provide an option to those who cannot attend.