Mr. Mark Scanlon:

As we submitted in our supporting documentation, a number of other services now rely on LOITV within the league as well. Our commercial and marketing all come from what we can develop from live clipping. We already show every game but we want to continue to improve the production level. In games where we have only one camera, we would like to have a second or third and improve the angles and quality. That all comes down to the revenue the service generates. Right now, the model we base it on covers all of the costs, ensuring there is revenue left for the clubs to cover their costs. If we were able to tackle the piracy element and generate additional revenue, that would give us more opportunities to increase production levels and improve the service for users.