Mr. Mark Scanlon:

No, it is from the streaming services alone. When fans sign up to the service, as part of their subscription sign-up, they pick their favourite club. We can then track both the viewing data and the purchasing data within the platform itself.

Of the revenue, 91% comes from the men's Premier Division. That is probably understandable, given the fact that it is the highest profile and gets the most coverage. That is the part we are looking to try to balance and why we have developed LOITV. If it were not there, the men's First Division and the women's Premier Division would not get that level of exposure.