Mr. Brian Greene:

I would add to that by saying we need to look at it from another angle. The receiver of information - the television viewer or the radio listener - needs a literacy so that they can better consume the content from the vast array of places it is coming from. Through the QQI training we do at Craol or the induction into community radio, people learn media consumption skills but the wider world needs to learn through school, youth clubs or college how to consume media better.