Oireachtas Joint and Select Committees

Tuesday, 10 June 2025

Joint Oireachtas Committee on Arts, Media, Communications, Culture and Sport

Revised General Scheme of the Broadcasting (Amendment) Bill: Discussion

2:00 am

Ms Eleanor Bleahene:

In response to Deputy Byrne, I am happy to assist as best I can. We have our AI principles, which are published in the context of our governance framework. AI is in the room We are very conscious of that as a public service media provider. We are conscious of ensuring that we have a cross-functional team looking at how we use AI, how it can be used in a safe context, and how it can best be utilised. There are functions for which AI is suitable. However, we would be very reluctant to see it displace the creative element. That is a concern that is perhaps shared by everyone in the room. It is happening very fast. We are looking at what other broadcasters are doing, particularly the BBC and Yle. In fact, I had a discussion this morning with a colleague in technology. It is about very much ensuring that as public service media we use AI in a responsible and transparent way.