Mr. Shane Hughes:

This is something that is very much in place at both the local and national level in terms of government. There is a lot of interaction between the producer associations and also with local government. That is our understanding of it. One of the reasons we included this is that it is a massive success in Italy. When you think about GI-registered products, you have roughly 70% or 71% coming from countries like Italy and Spain - the Latin countries, essentially. It is not really being taken up in the northern European countries.