Oireachtas Joint and Select Committees

Tuesday, 8 October 2024

Joint Oireachtas Committee on Climate Action

The Role of Media in Climate Action: Discussion

11:00 am

Photo of Pauline O'ReillyPauline O'Reilly (Green Party)
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I am trying to figure out, because I am not a media expert, if there is an algorithm. Does the number of people who read really determine it? Should something else be put in there to say that something is a priority, that we know the health impacts of it and that, therefore, we will add this information to our algorithm to keep it in the news? It is a chicken-and-egg situation. If people do not see that something is valued by the media as an important story, it is like for all of our peers. If it is not part of the conversation when you go to have a cup of coffee, then you do not think it is important. There is an obligation. This is what public service broadcasting is about. It is about continuing the conversation. I reiterate, however, that the programming is excellent. I am not disputing that but these are new stories and they look like they are being treated like other stories. I am unclear as to how RTÉ makes those determinations.