Oireachtas Joint and Select Committees
Tuesday, 8 October 2024
Joint Oireachtas Committee on Climate Action
The Role of Media in Climate Action: Discussion
11:00 am
Ms Deirdre McCarthy:
I did not mean the specific story that we are talking about. New stories go up as they come in. Every day, the determination of how long they stay up on the app depends on the news-gathering operation, how many stories there are and on whether there are developments or updates in particular stories, whether something has just broken or emerged or whether there is a new line of information. Stories are placed as they come in and as they move down. Sometimes stories are well read because there is huge interest in them. That can often trigger us to write a second piece or do a deep dive on a particular story or explainer. It depends. In that instance, that is a new story.
In response to the Senator's point about audiences, we are well aware from the audiences as well that a lot of what they read about climate change, or they see or hear, they find very negative. They find the news in relation to climate change very negative. That is the challenge for us. It involves how we tell some of our stories in respect of climate change in a way that can offer a more solutions-based or positive approach in the context of the journalism and the storytelling in that. In reply to that specific question, it is a new story like any other new story.