Mr. Conor Mullen:

It is important that we keep a separation between editorial and commercial. There is an obligation from Coimisiún na Meán that we deliver commercial communications across all broadcasts in an appropriate manner in terms of timing, the subject matter and instances like that. We must also operate at an arm's length separation. It is a delicate balance in that regard. We have our own fair trading policy that outlines how we operate in that way.